Backed by a determination to reduce the high infant mortality rates - particularly those facing women of color - in Cincinnati and Ohio communities, Meghan Nowland founded The Cincinnati Birth Center. The Center is committed to creating a safe space for women and their families to grow and has been intentionally designed to make each woman who enters feel empowered and supported no matter where they’re at in their journey. Through a range of services, including midwifery, doula, lactation, resources and events, the birth center is serving families in the Greater Cincinnati community.

the ask

The Cincinnati Birth Center was looking to expand their digital presence and boost website traffic while providing expecting or soon-to-be expecting mothers with valuable information to support them in their journey.

our solution

We began collaborating with Meghan and her team to develop a long-term content strategy best suited to audience interests and needs. Using insights gained from ideation sessions, we created quarterly and annual content calendars with the brand’s goals and key moments in mind.

Each month, we produced blog content and graphics for the brand’s website. Creatively Wired led monthly content from the ideation and production phases through publishing. 

the result

The Cincinnati Birth Center continued to successfully produce engaging blog content on industry topics such as midwifery, doulas, fertility, herbal remedies, and more. Our content has resulted in an increase in website traffic, organic search volume, user engagement, and new client bookings.

Deliverables:

Content Strategy
Content Writing
Copywriting